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Hluma

Pricing

What it costs.

Four tiers. Each is a build fee for setup, then a monthly retainer that keeps the infrastructure running and the brand evolving. Six-month minimum commitment, then month-to-month.

  • Single venue

    Starter

    Build (one-time)

    From R7,000

    ≈ $430 USD

    Retainer (monthly)

    R1,000 / month

    ≈ $60 USD

    A serious site for a single venue or small business that wants to be properly online without overbuilding.

    Best for

    Independent cafés, small operators, single-venue businesses just starting to take their digital surface seriously.

    Included

    • Considered website, up to five pages
    • Mobile-first build, fast on 4G
    • Domain, branded email, basic search presence
    • Reservations or contact form
    • Hosting and monitoring
    • Monthly traffic & conversion report
    Enquire about Starter

  • Established venue

    Most chosen

    Growth

    Build (one-time)

    From R15,000

    ≈ $920 USD

    Retainer (monthly)

    R2,500 / month

    ≈ $150 USD

    Our standard hospitality engagement. Brand, narrative, site, bookings, and infrastructure handed across clean.

    Best for

    Restaurants the city talks about, wine estates, boutique lodges, single-venue businesses ready to scale.

    Included

    • Everything in Starter
    • Brand and narrative system
    • Reservations or bookings, integrated
    • Photography direction across the year
    • Email marketing and CRM, integrated
    • Quarterly content cycle, written in your voice
    • Paid media foundations (search and social)
    • Monthly traffic, conversion & growth report
    Enquire about Growth

  • Groups & collections

    Hospitality

    Build (one-time)

    From R45,000

    ≈ $2,770 USD

    Retainer (monthly)

    R7,500 / month

    ≈ $460 USD

    For multi-venue groups and hospitality brands with real operating complexity.

    Best for

    Multi-venue restaurant groups, hotel collections, wine estates with multiple properties, hospitality brands operating across cities.

    Included

    • Everything in Growth, across multiple venues
    • Multi-property site architecture, shared brand
    • Custom CMS for content operations
    • Group-wide reservations and ordering
    • Loyalty and CRM, integrated across properties
    • Paid media campaigns across venues
    • Named senior contact and quarterly strategy review
    • Monthly traffic, conversion & attribution report per venue
    Enquire about Hospitality

  • Agency-of-record

    Enterprise

    Build (one-time)

    From R100,000

    ≈ $6,150 USD

    Retainer (monthly)

    R18,000 / month

    ≈ $1,110 USD

    Full digital partnership for established groups and expansion-stage operators.

    Best for

    National hospitality brands, established groups with multiple business lines, expansion-stage operators building digital infrastructure at scale.

    Included

    • Everything in Hospitality
    • Brand evolution and ongoing creative direction
    • Multi-market and multi-language infrastructure
    • Native app or PWA where it earns its place
    • Full digital function: content, paid, lifecycle, analytics
    • Senior strategist embedded with leadership
    • Board-ready monthly report and quarterly growth review
    Enquire about Enterprise

All prices are floors. The build fee scales with scope, the retainer scales with the volume of work and the size of the business it supports. Final numbers are quoted after a fifteen-minute conversation about what you actually need.

How it works

The retainer is the relationship.

The build fee covers the setup. Brand, narrative, site, bookings, search, email, analytics. Everything you need to launch properly.

The monthly retainer covers everything that happens after. Hosting, domains, deliverability monitoring, menu updates, photo refreshes, search and maps, analytics review, and the studio time it takes to keep the infrastructure running and the brand evolving.

Six-month minimum commitment so the work has time to compound. After that, month-to-month with thirty days' notice. You own the domain, the site, the email accounts, the analytics, and the ad accounts from day one. If we part ways, you keep everything.

Outside the tiers

What we don't include, on purpose.

  • We do not do quick brochure sites.

    If you need a five-page brochure built in a weekend, there are studios for that. They are not us. We build sites that earn the room they represent.

  • We do not white-label as another agency.

    We do the work that goes out under our name, in our voice, for businesses we have spoken to directly.

  • We do not chase volume.

    We take on a small number of engagements per quarter on purpose. It is what makes the craft hold across every project.

Questions

What people ask before they hire us.

  • What does the build fee include, and what does the retainer cover?

    The build fee covers the one-time setup. Brand, narrative, site, bookings, search, email, analytics. Everything you need to launch properly. The retainer covers everything that happens after launch. Hosting, domains, deliverability monitoring, copy and menu updates, photo refreshes, search and maps, analytics review, and the studio time to keep the infrastructure running and the brand evolving.

  • What is the minimum commitment?

    Six months on the retainer. Long enough for the work to compound and for the relationship to be worth both sides' time. After the six months you continue month-to-month with thirty days' notice.

  • Is the pricing in ZAR or USD?

    Primary pricing is in South African Rand because most of our clients are South African. USD is shown as a rough comparison at the prevailing ZAR/USD rate (around R16 to the dollar in mid-2026) and will move with the currency. Final invoices are issued in the currency that suits the engagement.

  • Why is the floor a 'from' price?

    Because the floor is the minimum. The build fee scales with scope, the retainer scales with the volume of work and the size of the business it supports. We quote real numbers after a fifteen-minute conversation about what you actually need.

  • Who owns the site, domain, and accounts?

    You do. From day one. We set up domains, email, analytics, and ad accounts under your business so you keep the keys. If we part ways, you keep everything. The studio does not landlord the infrastructure.

  • Do you work outside South Africa?

    Occasionally. We take on projects with a South African link or hospitality brands whose work matches what we do. Most of our roster is in-country, by design.

  • How long is a typical build?

    Starter is roughly three weeks. Growth is six weeks. Hospitality and Enterprise are custom but rarely under eight weeks. We can move faster on a tight launch when the brief is unusually clear. We tell you up front if we can't.

  • What about photography?

    We direct it. We brief, attend, and edit shoots with photographers we know in your region. We don't put it in the line-item price by default because the right shoot is different for every venue.

  • How do we know the work is actually doing anything?

    Every tier includes a monthly written report. You see traffic, bookings, where visitors came from, and a one-paragraph recommendation on the next move. It's tied into the analytics we set up at launch, so the baseline is yours from day one. Sample reports are available on request, with client identifying details removed.

  • Can I cancel the retainer?

    After the six-month minimum, yes. Thirty days' notice. We hand over the accounts, document the systems, and the business keeps everything we set up. We'd rather you leave well than stay reluctantly.

Get a real quote

The shortest path to a real number is a fifteen-minute call.

Tell us about the business and roughly when you want to launch. We come back with a real quote, not a brochure.

Request a call