Process
How we work.
Roughly six weeks, four stages, one conversation — the timeline for our standard Growth engagement. Starters are faster; multi-venue builds take longer. Either way the sequence is the same. Designed for hospitality operators and SME owners who do not have time to manage a build.
Stage 01 · Week 1
Listen, walk the room, decide what we're really building.
Before we open a design file we spend a working week with the business. The room, the menu, the people, the booking patterns, the photographs that already work. The build follows the diagnosis.
- On-site or detailed remote walkthrough
- Stakeholder conversation, no client-side deck
- Audit of current site, search, and email setup
- A short, written diagnosis you'll actually read
Stage 02 · Weeks 2 and 3
Brand and narrative, set quietly.
A voice the business sounds like out loud. A visual identity that does not embarrass the room. Photography direction so the rest of the year's content actually looks consistent.
- Verbal identity & copywriting
- Logo, palette, type system
- Photography direction & shotlist
- A style guide that fits on one page
Stage 03 · Weeks 4 and 5
Build it mobile-first, then everywhere else.
Every page is designed on a phone, in poor signal, before it ever sees a desktop comp. Bookings, reservations, menus, and contact flows are wired in from day one, not bolted on at the end.
- Mobile-first design & build in Next.js
- Bookings & reservation integrations
- Menus, contact, and CMS as needed
- Performance & accessibility audited daily
Stage 04 · Week 6
Hand over the infrastructure, not just the site.
Domains, email deliverability, search and map listings, analytics, and ad accounts. All set up properly, documented, and handed across so the business owns its own digital ground. Then we start the meter on the reporting we promised.
- Domains & DNS, configured cleanly
- Branded email & deliverability
- Search, maps & directories live
- Analytics live, baseline traffic captured
- First monthly report scheduled for thirty days post-launch
Tracked, not assumed
We show you how much traffic we drive.
Most agencies build the site, hand over the login, and stop there. Hluma keeps a meter on the work. Every month, you get a written report on what the site did: who came, where they came from, what they booked, and what the next gain is. It's the part of the relationship most studios skip and most operators never get to see.
What you see, monthly
Traffic
Unique visitors, sessions, devices, geography. The headline numbers, in plain words.
Conversion
Bookings, enquiries, and direct revenue attributable to the site, separated from third-party platform bookings.
Source
Where the visitors came from. Search, social, direct, referral, paid. With recommendations on where to lean next.
Health
Speed, uptime, deliverability of branded email, and whether maps & search listings are still pointing to the right place.
The next move
One specific recommendation a month. Not a deck. A paragraph the operator can act on in a week.
Sample reports available on request, with client identifying details removed.
Principles
What stays the same across every project.
Build mobile-first.
If it doesn't work on a phone in a busy moment, it doesn't ship.
Tell the truth in copy.
No marketing language for marketing's sake. The room speaks; we get out of the way.
Over-deliver on craft.
Type, spacing, imagery, motion. All held to the same standard as the room they represent.
Hand over the keys.
Clients own their domain, email, analytics, and ad accounts. We are the studio, not the landlord.
Report the work.
Every month, every client sees what the site drove in traffic, bookings, and revenue. Trackable, in writing, on time.
Finish what we start.
We do not pitch sites we cannot deliver, and we do not abandon ones we have launched.
Start the build
Six weeks from now, you have something worth showing.
Tell us about the business. We'll book a fifteen-minute call and tell you what week one looks like.